WILD TURKEY REBRAND
What is a rafter? A rafter is defined as a group of domestic turkeys. Now, what do you call a six pack of domestic bourbon whiskey made in Lawrenceburg, Kentucky? I call it the Wild Turkey Rafter. For my rebrand of Wild Turkey, I created a six pack of whiskey, I created a Rafter. Taking a new approach to the bottling of whiskey was my main goal when assigned to redesign a six-pack beverage. I wanted to explore an innovative niche to exploit, even if that niche does not yet exist.