RECORD HIKING TRACKER
RECORD is a packaging design project whose purpose was to create an innovative packaging that could be reused and stands out for the college aged consumers. I was the only designer on the team, allowing me a lot of creative control. Research was based on age demographics, as well as the hiking market our product belongs to. We chose to incorporate a fitness tracker into a paracord survival bracelet and created a point of purchase display that incorporated topographical and geographical references.